Why we built it
Founded in a minivan, between three huddles
Paul Snider
Founder · Head Coach · Chief Dad
Meet Paul Snider — full-time dad of three, Chief Technology Officer by trade, unrepentant AI enthusiast by night, and, when the whistle blows, the coach on the sideline for all three of his kids. For two decades he led engineering teams building platforms trusted to help run hospitals. Then he'd drive home and discover the most broken software in his life was the stuff running his kids' Saturdays.
Because the modern youth-sports weekend is a logistics gauntlet worthy of a war room: three kids, a half-dozen teams, game times colliding across town, a group-chat avalanche, a graveyard of forwarded screenshots, and four different apps that each solve 60% of the problem and refuse to speak to one another. He'd shipped systems entrusted with patient care — yet nothing could reliably answer which field, what time, and who's driving.
So he stopped forwarding screenshots and started building. The conviction was simple, and frankly a little audacious: the software should do the work, not just store it. The moment AI grew capable enough to understand what a frazzled parent or coach actually wants, ALL PLAYS was born — the first youth-sports platform you don't fill out. You just ask. Talk to it, and it runs the season.
Here's the part that makes it more than a company: Paul builds ALL PLAYS with his family. His kids aren't just the inspiration — they're the focus group, the field-testers, and the first apprentices. Around one real product they're learning how a business actually works, how AI is genuinely built, and that the best answer to something broken is to make something better. It's a family company in the truest sense: the users, the testers, and the whole reason all sit at the same dinner table.
And yes — fittingly for an AI-native company — ALL PLAYS is built by an AI development factory, and even this page was written with AI. That's not a gimmick; it's the thesis. It's also a promise the whole family stands behind: with kids' data, powerful and careful have to be the same thing. Bold enough to reinvent youth sports. Grounded enough to be trusted with it.
